The www-sites of federal libraries: The current state and prospects for search optimization
https://doi.org/10.33186/1027-3689-2019-11-44-62
Abstract
The www-sites represent libraries virtually on the Internet and perform many of the functions of these institutions. Currently, library site building is developing intensively. The researchers focus on the organization and content allocation, design concept, services marketing, assessment of information resources quality. One of the most important tasks to be solved by these social institutions is user acquisition. However, the issues of search engine optimization of www-sites are studied insufficiently. The author presents the findings of the study of federal libraries’ www-sites. The comparative analysis of www-sites was carried out by the criteria of www-site quality index, number of external links to the resource, total social activity, as well as the adaptability for mobile devices. The PR-CY.ru service was used as an analysis tool. According to the study, the one third of the federal libraries’ www-sites can be characterized, from the user's point of view, as high-quality information resources. The author also analyzes the information channels through which users get to the federal libraries www-sites. For 80% of www-sites under examination, the largest number of users find them with search engines. Only 40% of the federal libraries’ sites are adapted for mobile devices, which affects the quality of information resources and makes it difficult for users to access information. The author emphasizes the need for optimizing the www-sites of federal libraries, as well as for monitoring their information resources using web-analytics.
About the Author
E. Malysheva
Kemerovo State Institute of Culture
Russian Federation
Elena Malysheva, Cand. Sc. (Physics and Mathematics), Associate Professor, Chair for Information Automated Processing, Kemerovo State Institute of Culture
Russian Federation
Elena Malysheva, Cand. Sc. (Physics and Mathematics), Associate Professor, Chair for Information Automated Processing, Kemerovo State Institute of Culture
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For citations:
Malysheva E. The www-sites of federal libraries: The current state and prospects for search optimization. Scientific and Technical Libraries. 2019;(11):44-62. (In Russ.) https://doi.org/10.33186/1027-3689-2019-11-44-62
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