World library policy in web analytics: Current state and trends
https://doi.org/10.33186/1027-3689-2020-7-87-110
Abstract
The libraries’ web-outposts open up new opportunities, enable libraries to interact efficiently with their users and to promote their information products in the virtual space. The systematic assessment is integral to high performance of libraries’ web-divisions. The author explores the intensity of applying evaluation methods to the libraries’ web-sites. She examines the current state and popular trends in libraries’ representation in the virtual space using the relevant methods of web-analytics. The findings of the 2019 survey “Modern trends in the development of library resources in the web space”, comprising 387 Russian and foreign libraries of various organizational and legal status, are discussed. Particular attention is paid to the presence of libraries in the web space and resource management using web-analytic instruments. Based on her research findings, the author concludes that the major accomplishment for the libraries today is the very fact of their presence in the web space in the form of official websites and accounts in social media. Though the respondents confirmed that they used web-based analytical tools to evaluate their own web-based representation, the survey demonstrates that just a small part of the analytical tools potentiality is actually used.
About the Author
O. M. Udartseva
State Public Scientific Technical Library of the Siberian Branch of the Russian Academy of Sciences
Russian Federation
Russian Federation
Olga M. Udartseva -Junior Researcher
Novosibirsk
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Review
For citations:
Udartseva O.M. World library policy in web analytics: Current state and trends. Scientific and Technical Libraries. 2020;(7):87-110. (In Russ.) https://doi.org/10.33186/1027-3689-2020-7-87-110
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